Massachusetts’ Division of Marine Fisheries launches the “Flat is Back” campaign to encourage people to eat flounder, a flatfish species that is widely caught but not commonly consumed. The effort is designed to increase demand for the fish and support use of a resource that the state says is underutilized.
The outlets frame the campaign as a public-facing effort aimed at consumers and the broader seafood market. While coverage is limited to the basic announcement, the shared emphasis is on promoting awareness and positioning flounder as a viable option for plates. The approach reflects a broader strategy used by fisheries agencies to balance harvest and market demand through consumer education and outreach.
Together, the reports describe a state-led initiative in Massachusetts rather than an industry consolidation or policy change. No additional details on funding, specific promotional tactics, or expected outcomes appear in the provided excerpts, and the reporting does not indicate controversy or differing assessments of the campaign’s effectiveness.
