LeBron James is bringing back “Taco Tuesday” through a new partnership with Mike’s Red Tacos of San Diego. Yahoo Sports reports that James is promoting the promotion under the same “Taco Tuesday” branding, positioning it as a recurring feature tied to the restaurant.
The outlets also note that James has been associated with the phrase for years. In 2017, he was denied a bid to trademark “Taco Tuesday,” but the current reporting frames the effort as a renewed public rollout rather than a legal change. The coverage focuses more on the business and promotional angle of the partnership than on any court or regulatory developments.
Overall, both reports present the move as a branding comeback involving a local restaurant partner, while background context highlights the earlier trademark attempt that did not succeed.
