Salesforce CEO Marc Benioff is calling on the AI industry to develop more powerful models responsibly, warning that advances in artificial intelligence can create risks if safeguards are not in place. CNBC reports that he joins a growing group of technology leaders emphasizing the need for responsible action as AI capabilities expand.

The Times of India adds context to Benioff’s comments by framing his concerns around the historical pattern of how social media evolved and the “regrets” that can follow. It also highlights his focus on the role of developers in enforcing ethical AI practices. The outlet further notes that Benioff appears aligned with Microsoft’s approach, referencing Microsoft’s release of draft code intended to include safety protocols for AI development.

Together, the reports portray Benioff’s intervention as part of a broader safety debate, with an emphasis on implementing practical controls as AI systems become more capable, while differing in how much detail they provide about specific external frameworks.