ITC increases prices of select cigarette brands, including Gold Flake and Classic Connect, in response to changes in India’s indirect taxes. The adjustments take effect from February 1, when cigarette and other tobacco products move to a 40% GST rate and an additional excise-duty structure comes into force.
The reporting explains that the revised tax framework increases the overall cost base for tobacco products, prompting manufacturers to revise retail prices accordingly. NDTV describes the higher prices by listing what smokers will pay for the affected brands after the tax changes, framing the update as a direct pass-through of the new GST and excise structure into consumer pricing.
While the outlets’ information is consistent on the timing and the tax measures driving the change, the focus is on different brand price points rather than broader policy analysis. Overall, the coverage centers on the consumer impact of the February 1 tax shift and the resulting price revisions for particular ITC cigarette lines.
