TikTok Shop says that, year to date, 94% of its U.S. luxury resale revenue comes from livestreams. The figure is based on performance reported by the platform during a presentation to media in connection with Fashion Week.
The outlet Modern Retail adds that TikTok shared details about how livestreaming drives its growing luxury resale business in the U.S. Digiday reports the same core statistic, describing it as a majority of revenue coming from livestream commerce. Both sources frame the development as part of TikTok Shop’s broader expansion into luxury resale.
While the reporting focuses on the livestream share of revenue, neither source provides additional breakdowns (such as the number of sellers, average order values, or how livestream content differs from other formats). Both accounts, however, consistently attribute the 94% figure to TikTok Shop’s disclosures.
