La Opinión marks its 100th anniversary by launching “Somos L.A. Columna,” a community project inviting readers to tell the story of Los Angeles in their own words. The initiative is presented alongside the newspaper’s centennial celebrations and includes short entries published as part of the commemorative programming.
According to outlet coverage, La Opinión publishes the contributions in a structured format, described by The Los Angeles Times as a series of 100-word columns. PR Newswire reports that the platform is already live and frames the effort as a handoff of editorial focus to the community that helped shape the paper’s role over a century.
While the PR Newswire releases emphasize the bilingual naming and promotional rollout details for “Somos L.A. Columna,” The Los Angeles Times focuses more on the editorial approach—publishing brief, centennial-themed columns that reflect change in Latino life and the city over time. All accounts describe the same centennial mechanism: centering community voices to mark a milestone anniversary.
