UCLA announces that students will receive free tickets for all regular-season home games, including football and both men’s and women’s basketball. The policy is set to begin Saturday, with UCLA’s football opener against Purdue at the Rose Bowl included under the change.
The move is designed to increase student attendance at major home venues such as the Rose Bowl and Pauley Pavilion, where UCLA plays its basketball games. Multiple outlets report that the school is waiving ticket costs for regular-season home competitions rather than limiting them to a subset of students.
Outlets characterize the decision as part of a broader effort to “pack” games and keep students in the stands. The Athletic also cites statements attributed to UCLA athletic director Tim Harris describing students as an audience and engagement goal rather than a direct revenue source. The common thread across coverage is that the ticket offer is free for all UCLA students for regular-season home football and basketball games, beginning with the upcoming matchup against Purdue.
