Philips Hue Bridge Pro is getting a global price increase, with reports indicating the device costs about $40 more than before. One outlet says the higher pricing is now in effect in multiple regions, placing the product at a new baseline price for shoppers.

The changes come alongside mention of a software update intended to offset the impact for some users. TechRadar points to a new feature, “Bridgeless Sync,” as a potential benefit that cushions the price hike by expanding how the system can work. 9to5Google also frames the Bridge Pro as a major functional upgrade for smart home lighting while emphasizing that the cost has increased worldwide.

Across the coverage, outlets align on the core facts: the Bridge Pro is more expensive after the adjustment, and the product’s capabilities are a key part of the overall story. The differing emphasis is that TechRadar highlights the software update’s added functionality, while 9to5Google focuses more directly on the updated global pricing and its availability.