Amazon says it is increasing the minimum starting hourly wage for its U.S. full-time “core operations” employees to $20 per hour ahead of the holiday shopping season.

Multiple outlets report the change as a companywide adjustment limited to full-time core operations roles in the United States. The announcement is framed by the timing, with Amazon linking the pay increase to the start of the peak retail period.

The coverage focuses on the headline wage rate and the employee group affected, with limited additional detail about eligibility, effective dates, or whether the increase affects existing workers versus new hires. Both reports align on the core facts: the new minimum starting wage level and the operational category and country to which it applies.