Ferrari signs a partnership agreement with Rakuten Group, with the collaboration scheduled to begin in 2027, according to multiple reports. The deal is described as an agreement between the two companies, but details beyond the start date are limited in the information provided.
Both outlets link the announcement to Rakuten Group’s involvement and present it as a formal partnership rather than a short-term sponsorship. The reports focus on the timing—launching in 2027—suggesting Ferrari and Rakuten plan a multi-year runway before active participation under the new terms.
In the material supplied, neither source specifies the exact scope of the partnership, such as whether it covers technology, commercial branding, media rights, or specific racing-related activations. As a result, coverage is largely centered on confirmation of the agreement and its start timeline, with no clear differences in emphasis beyond the shared headline information.
