Tim Hortons and WestJet announce that Tim Hortons “flight roast” coffee will be offered on WestJet flights. The companies say the initiative is part of a broader partnership between the airline and the coffee chain.
Both outlets report that, in addition to the in-flight coffee offering, the companies also agree to collaborate on customer loyalty. They say the loyalty program partnership is designed to connect the two brands for travellers, with details to be confirmed closer to launch.
The timing is a key point in the reporting: the City News Toronto and The Globe and Mail both indicate that the loyalty program collaboration is set to begin next year. While one source focuses on the “flight roast” product rollout on flights, the other also emphasizes the overall expansion of the relationship, linking the in-flight offering with coordinated loyalty benefits.
