Apple is preparing for the iPhone 18 Pro and iPhone 18 Pro Max launch with an update to the glass cube entrance outside its Fifth Avenue store in New York. Multiple outlets report the cube is being redesigned in new colors associated with the iPhone 18 Pro line.
MacRumors and AppleInsider say Apple CEO John Ternus teases the store’s launch-day readiness, with posts and comments tying the cube’s new look to upcoming handset finishes. AppleInsider adds that the store briefly closes ahead of the launch and then reopens at 8 a.m. Eastern, while pre-orders are arriving and devices begin appearing in Apple Stores worldwide. AppleInsider also notes early crowds outside stores such as Kuala Lumpur as the release approaches.
Together, the reports focus on launch-day preparations and retail presentation rather than new hardware specifications. The differing emphasis is mainly on what outlets highlight—MacRumors foregrounds Ternus’s on-the-ground comment, while AppleInsider provides additional details about store timing and global rollout activity.
