CogitX AI appoints Michael Ellgass as its president for retail, according to reports from The Hindu and Business Line. The company says Ellgass will help expand its “sovereign AI” platform and grow its retail-focused business.

Both outlets link Ellgass to prior experience in retail and analytics, describing him as a Walmart and Circana veteran. The announcements also emphasize that the role focuses on working with large enterprises, including Fortune 500 retailers, as well as brands and agencies that serve the retail sector.

While the sources align on the appointment and the target market, they provide limited additional detail on specific objectives, product changes, or timelines. The coverage is primarily focused on Ellgass’s background and the company’s stated aim to scale its sovereign AI efforts in retail-oriented partnerships.