The International Cricket Council (ICC) says it is targeting China, alongside Indonesia, to grow cricket’s global fanbase, aiming for a 500 million increase in supporters. The ICC also links the expansion plan to the growth of women’s cricket, investment in new infrastructure, and cricket’s scheduled return to the Olympics in 2028.
According to reporting from different outlets, China is emerging as a key focus for the ICC’s efforts to reach new audiences beyond traditional cricket markets. One account emphasizes the role of China in the wider growth strategy, including developing new pathways for participation and support in countries where the sport is less established.
Outlets frame the initiative slightly differently: one stresses the specific countries involved and the headline fan-growth target, while another highlights China’s significance as a growth market. Both describe the ICC’s wider objective of broadening cricket’s reach internationally through facilities, women’s competitions, and Olympic visibility in the late 2020s.
