YouTube EMEA vice president Pedro Pina has been selected to deliver the James MacTaggart Memorial Lecture at this year’s Edinburgh TV Festival, the outlets report. Pina, who leads YouTube’s operations for Europe, the Middle East and Africa, oversees the company’s business, creator and content ecosystems across the region. The announcement places him in the festival’s flagship keynote slot, following a long list of previous speakers associated with the lecture series. Multiple sources note that Pina is tied to a company owned by Google and present his selection as a notable instance of an American tech executive taking the annual address. While details of the specific theme of Pina’s remarks are not provided in the excerpts, the lecture is positioned as a platform for industry executives and commissioners attending the festival. The reports describe the session as part of the event’s ongoing effort to examine how established television and broadcasters are engaging with YouTube’s platform and creator-driven model.