Golden Arrow Bus Service announces that selected cash fares increase by 4.5% effective 28 September. The change affects customers paying with cash rather than prepaid travel products.
The operator says Gold Card multi-journey ticket prices remain unchanged, meaning regular multi-journey users will not see the same increase. This creates a split between fare payment methods, with cash commuters facing higher costs while Gold Card pricing stays steady.
The report frames the adjustment as a targeted increase to selected cash fares, rather than a blanket rise across all ticket types. The reason for the fare change is not detailed in the available information. The key point across the coverage is the timing—starting 28 September—and the distinction between cash fares (up 4.5%) and Gold Card multi-journey fares (unchanged).
