Campari Group is stepping up efforts to expand the Italian aperitivo category across Southeast Asia, aiming to grow the brand’s presence in the region. Both outlets describe the push as part of a broader strategy to increase consumer awareness and drive sales of aperitif products.
The coverage frames the move in the context of rising interest in premium spirits and aperitivo-style drinking. While one outlet focuses on the “Italian aperitivo” appeal and how the company accelerates adoption in local markets, the other presents the same development with the emphasis on the overall business initiative behind the regional push. Both articles converge on the idea that Campari is actively targeting Southeast Asia as a growth market for its aperitivo portfolio.
Neither source, in the provided excerpts, specifies detailed figures such as investment amounts, market-by-market timelines, or the specific countries involved, focusing instead on the company’s intent to scale the category.
