Apple releases a new “Shot on iPhone” advertisement for the iPhone 18 Pro featuring ROSÉ, a member of Blackpink, and her music video for the song “new trick.” The ad presents the music video alongside a behind-the-scenes look at filming, including the kinds of equipment Apple says it uses to achieve stable, cinematic results. Apple describes the video as showcasing footage captured on the iPhone 18 Pro.
Both outlets link the campaign to hardware changes introduced with the iPhone 18 Pro, including the 48MP main camera’s new variable aperture lens. Apple states the lens improves low-light performance and adds depth of field that helps deliver the look of the music video. MacRumors also lists additional iPhone 18 Pro features mentioned in its reporting, such as updated Photographic Styles, auto subject tracking, and Pro Controls for manual aperture and shutter adjustments. AppleInsider characterizes the spot as a short, micro music video.
While the outlets align on the ad’s purpose—highlighting camera performance through ROSÉ’s video—their emphasis differs, with MacRumors providing more detail about the iPhone’s feature set and typical Shot on iPhone production setup, and AppleInsider focusing on the ad’s format and length.
