Amazon is cutting prices on newly released Apple Watch models, including both Apple Watch Series 12 and Apple Watch Ultra 4, with discounts that rotate across select configurations. MacRumors reports that Amazon is offering the first cash discount on the Apple Watch Ultra 4 after launch, listing some models for $779.99 during launch week.
MacRumors specifies Ultra 4 options in Natural with different bands—such as the Translucent Gray Ocean Band and other band variants—for the $779.99 price point, describing this as the lowest price they have tracked for the brand-new Ultra 4. AppleInsider similarly says Amazon reduces Series 12 and Ultra 4 prices over the weekend, with savings up to around $20 across styles and case-and-band combinations.
The outlets differ mainly in the level of pricing detail: MacRumors focuses on particular Ultra 4 models and exact discounted prices, while AppleInsider provides a broader overview of rotating discounts across multiple watch configurations.
