Greater Manchester Mayor Andy Burnham launches his by-election campaign, arguing Labour needs to “change” and “be better.” In reporting on the launch, Burnham frames his candidacy as a way for voters to bring about that change, saying “a vote for me in this by-election is a vote to change Labour.” Coverage highlights Burnham’s message that Labour must improve and adjust its approach, without detailing specific policy proposals in the provided excerpts. The Belfast Telegraph and the Evening Standard both reference Burnham’s call for improvement within Labour, presenting it as the central theme of the campaign launch. The Evening Standard emphasizes Burnham’s statement linking voter support directly to Labour’s internal direction. Across the sources, the focus remains on Burnham’s campaign start and his general critique that Labour must do better, rather than on other candidates’ responses or campaign developments.