A man in Delhi says he sells his family’s ancestral gold to buy his wife a newly launched iPhone. According to reports, the purchase is described as an iPhone 18 Pro Max (or iPhone 18 Pro in one account), priced in India at roughly ₹1,79,900, and is presented as a gesture of love.
The story gains attention after businessman Harsh Goenka reacts online, with his response widely shared. Outlets also highlight that the incident divides public opinion: some social media users praise the sacrifice and commitment, while others question the choice to sell inherited gold for an expensive smartphone. One report specifies the phone’s colour as Burgundy.
While the accounts differ slightly on the exact iPhone model mentioned and the detail of the reaction, they agree on the central events: the sale of ancestral gold, the purchase of a high-end iPhone for the wife, and the resulting online discussion around spending priorities.
