Apple lays off a small number of employees working on its Fitness+ subscription workout service, according to reporting cited by multiple outlets, including Bloomberg journalist Mark Gurman. The cuts reportedly occurred the week before the reports were published and are described as an initial step rather than a final round of adjustments.
Gurman’s reporting, as summarized across outlets, says the affected roles are linked specifically to Fitness+ audio content—such as “Time to Walk” and “Time to Run.” Sources also indicate Apple is likely to release new audio episodes less frequently, while not immediately ending those formats. The layoffs are framed in the context of the service’s ongoing costs and the need for continual new content, alongside subscriber churn.
Outlets differ in how directly they interpret the implications. Some coverage portrays the job cuts as the start of broader cost-cutting and structural changes over the coming months and years, with speculation that Fitness+ could eventually be folded into an overhauled Apple Health app. Another outlet questions whether the staffing reductions necessarily indicate wider problems, noting that the cuts reportedly involve only a handful of roles.
