A new study finds that scam fears are leading many people in the UK to change their online shopping behaviour, with almost one in three consumers abandoning planned purchases. The concern is driven by worries that they could be targeted by third parties using deceptive tactics.

The reports also say that a significant share of consumers believe companies should provide compensation if customers are scammed by an impersonator claiming to represent the business. While the outlets focus on the same overall findings, they differ mainly in emphasis and wording: the Belfast Telegraph and London Evening Standard stress the abandonment of online purchases, while The Independent highlights the expectation of compensation from firms.

Taken together, the coverage points to both immediate consumer caution when buying online and a broader expectation that companies should bear some responsibility when scams involve fraudulent representations linked to their brands.