JD Sports is expanding into Mexico through a franchise partnership with Grupo Axo, with plans to open about 140 shops in the country. The agreement is aimed at building the retailer’s presence over time rather than launching only a limited number of locations.
The Independent reports that the partnership is designed to support JD Sports’ growth in Mexico and is part of a broader regional role attributed to Grupo Axo, which also helps brands expand in other Latin American markets. While outlets focus on the store target for Mexico, they also describe Grupo Axo as the partner that provides local support for brand development across multiple countries, including Chile, Peru and Uruguay. The different coverage centers on the scale of the Mexico expansion and the regional capabilities of Grupo Axo, rather than on financial terms or specific timing details.
