Amazon blocks Meta’s Muse AI agent from shopping on its website after Meta declines a request to remove the bot. Several outlets report that customers who tried to use Muse on Amazon during the weekend began seeing warnings or messages indicating that continued access by an “unauthorised AI agent” violated Amazon’s conditions of use.
The dispute centers on how Muse is allowed to access Amazon’s retail experience and what information Amazon says it received beforehand. Retail Dive, Bloomberg, and other sources say Amazon was not given advance notice that Muse would access its shop. Quartz and PYMNTS add that the agent reportedly does not identify itself while browsing and may capture or store customer credentials, concerns Amazon also links to privacy and security.
Across coverage, outlets also frame the episode as part of a broader contest over who controls digital distribution as AI shopping assistants emerge. Forbes highlights Muse as a test of “who controls the customer,” while noting wider market moves involving other platforms.
Bloomberg and The Wall Street Journal emphasize that the backlash is already forming around privacy and security. The Next Web also notes that, in a separate but related thread, Amazon files an amended complaint against Perplexity, though that is distinct from the Muse block.
