The American Film Market (AFM) is partnering with AMC to give AMC A-List and B-List Movie Club members access to select private market screenings at the AMC Century City 15 multiplex. AFM is using these additional screenings to expand who can attend events tied to the market.
According to both outlets, the initiative is designed to provide exhibiting companies, sales and production teams, and other AFM participants with more opportunities to present work during the market period. In practice, the screenings and related presentations are open to AMC members rather than only industry buyers. The outlets describe the format as market-linked programming at AFM’s venue, including opportunities for companies to premiere films and showcase upcoming projects through screening events.
While both reports agree on the partnership and the location, they differ slightly in emphasis: one highlights the market’s broadened audience beyond traditional buyers, while the other focuses more directly on the mechanics of how AMC member access is used to engage frequent moviegoers during AFM.
