The AFL is seeking to trademark the term “Wharfie Time” as Fremantle continues its push up the ladder despite illness in its squad. Multiple reports say the league lodged the trademark application last month. The application is still being assessed, and the AFL expects a decision to be reported in early July. The push comes alongside Fremantle’s efforts to navigate a period when some players are unwell, with the club working to keep results moving in the right direction. While the reports focus on Fremantle’s current on-field context, they consistently note that the “Wharfie Time” trademark process is at an early stage: the league has filed the application but has not yet received an outcome. No source provides details on whether the trademark would be approved or how it would be used, only that the AFL’s consideration is ongoing and that a report is due in early July.