Hearst Media Production Group expands its “Lucky Dog” franchise with a new series, “Lucky Dog: Paws with Purpose,” which is scheduled to debut on CBS on Saturday, October 3. The announcement says the new show will extend the network’s programming block built around the franchise.
Variety reports that the series will air as part of CBS’s “CBS WKND” Saturday morning educational and informational lineup for the 2026–27 season. In the new series, Emmy-winning animal trainer and host Brandon McMillan pairs dogs with military veterans and families. PR Newswire likewise frames the launch as an expansion of the existing “Lucky Dog” programming, emphasizing the lead-in role of the new series within the hour of “Lucky Dog” programming on CBS.
While both outlets confirm the premiere date, network, and the Hearst-produced nature of the show, they differ in emphasis: PR Newswire focuses on the franchise’s schedule and its placement within a full hour of programming, while Variety highlights the show’s theme, target audience, and its fit within CBS’s Saturday morning educational/informational branding.
