Beats by Dre releases a new marketing campaign for its Beats 360 over-ear headphones starring Kendall Jenner. The minute-long spot shows Jenner at a café before she prepares to head out for a workout.
In the ad, multiple versions of Jenner appear, including a concept in which she effectively stars alongside herself. Retail Gazette describes the scene progression from café to leaving for the gym, while The Hollywood Reporter highlights the campaign’s central creative idea—Jenner appearing alongside versions of herself throughout the spot.
The outlets agree on the basic elements of the launch: Beats by Dre introduces the Beats 360 model, Jenner is the featured talent, and the campaign is presented as a short video advertisement. The reporting focuses on the creative approach of the commercial rather than providing additional technical details about the headphones or broader distribution plans for the campaign.
