Toronto’s Elevate tech conference is rebranding and taking on a new name, Nrth. Organizers say the change reflects how the tech sector has evolved since the event was originally conceived.
According to multiple outlets, the annual conference is now presented under the Nrth banner. The Globe and Mail reports that the rebrand aims to better reflect changes in the industry. Global News adds that organizers decided to update the name so the event can continue to evolve, noting that Elevate was developed about a year earlier.
All sources also report that organizers plan to expand the conference. While the outlets do not provide detailed information on the specific expansion plans, they agree that the rebranding is part of a broader effort to grow the event going forward.
