Mozilla Foundation begins placing posters across New York that criticize prominent tech billionaires. The posters target figures including Mark Zuckerberg, Jeff Bezos, and Elon Musk, using satirical messaging as part of a broader marketing effort.

The campaign is tied to Mozilla’s fellowship program, according to reporting cited by multiple outlets. Business Insider and The Next Web both describe the posters going up this week and note that the foundation behind the campaign is the nonprofit that owns Mozilla Corporation, which makes the Firefox browser. While both outlets focus on the visibility of the posters around the city and the specific names featured, they present the same basic purpose: drawing attention to Mozilla’s fellowship offering through public, critical advertising.

Across coverage, the key emphasis remains consistent—posters appear in New York and they use humor and critique to spotlight billionaires commonly associated with major technology firms, with the Foundation linking the campaign to its fellowship program.