BrewDog co-founder James Watt is launching a new beer brand following the collapse of his craft brewery chain. Multiple reports say BrewDog went into administration in March, which resulted in the closure of 38 bars and 484 job losses. In the wake of that downturn, Watt is reported to be moving on to a new venture in the beer market. The new brand is described as being called “Second Best.” While the earlier BrewDog news focuses on the scale of closures and job impacts linked to the administration process, the new report centers on Watt’s plan to restart with a different brand identity. The information presented indicates a shift from running BrewDog’s operations to launching a separate beer line, with no further details provided in these excerpts about distribution, product range, timing, or financing arrangements for the new brand.
BrewDog co-founder James Watt launches new beer brand after brewery chain collapses
BrewDog co-founder James Watt is launching a new beer brand following the collapse of his craft brewery chain. Multiple reports say BrewDog went into administration in March, which resulted in the clo...
- James Watt, a BrewDog co-founder, launches a new beer brand called “Second Best.”
- BrewDog goes into administration in March.
- The administration period is linked to 38 bar closures.
- The administration period is linked to 484 job losses.
Despite Brewdog going into administration in March this year, leaving behind 38 bar closures and 484 job losses, its co-founder is now starting a new beer brand - choicely named Second Best.
3 months agoDespite Brewdog going into administration in March this year, leaving behind 38 bar closures and 484 job losses, its co-founder is now starting a new beer brand - choicely named Second Best.
3 months ago
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