India’s food safety regulator, the FSSAI, initiates penal action against e-commerce and quick-commerce platforms Amazon, Flipkart India, Swiggy Instamart, BigBasket, and Zepto, alleging food safety and regulatory violations.
Across outlets, the regulator cites misbranding and misleading claims in online listings, as well as the sale or display of prohibited or poisonous food articles. FSSAI says the crackdown targets non-compliance that can affect how food products are described to consumers and whether restricted items are offered for purchase.
Some reporting adds specific examples mentioned by FSSAI. Times of India and other accounts say alleged issues include misleading claims tied to “Happilo Premium Date Bites - Zesty Orange,” and non-compliant or misleading information related to certain Milky Mist dairy products, including cream, curd, and Greek yoghurt. Bloomberg and Mint also describe the action as part of FSSAI’s broader push on hygiene and labeling compliance. The regulator’s public posts, as reported, generally do not detail which exact allegation applies to each platform, the number of cases, or the specific penalties, which are expected to be determined through proceedings.
