Disney is rolling out another round of price increases for Disney+ and Hulu, marking the fourth hike in four years for the services. Multiple outlets report that Disney+ Premium and Hulu Premium—both ad-free tiers—rise from $18.99 to $21.49 per month, an increase of about 13%, as the change begins rolling out to subscribers.
The timing described across reports centers on a rollout that starts around Wednesday (Sept. 23) for new subscribers, with existing customers seeing the new price on their next billing date. Several outlets also note that ad-supported plans may be unaffected for certain bundle customers, with one report specifying that subscribers to the ad-supported Disney+/Hulu Premium bundle see no change. Other outlets frame the shift as making paid bundles relatively more attractive.
Overall coverage aligns on the size and direction of the increase for ad-free plans and the broader context of continued “streamer” price hikes over recent years, though they differ slightly in emphasis—some focus on the ad-free tier pricing, others highlight bundle effects or the ongoing pattern of frequent adjustments.
