An investment firm that previously teamed up with Kansas City Chiefs star Travis Kelce and other investors to help “save” Six Flags is now urging the theme-park operator to explore strategic options, including a potential sale. The firm argues that the company should assess ways to improve outcomes for shareholders amid ongoing business challenges.

The outlets say the investors hold about a 9% stake in Six Flags, reflecting their push for corporate change. They link the continued pressure on the company to issues such as lower-than-expected attendance and the resulting strain on performance. Six Flags’ difficulties have kept it in the spotlight, and the new call focuses on what the company should do next rather than what initially brought the investors’ attention.

While all accounts converge on the investor’s message and the size of the stake, they vary in emphasis—some focus on the Kelce-linked involvement in the earlier effort, while others stress the underlying attendance and financial concerns driving the push for a sale.