Streaming services and local film production drive rising investment in video content across major Asian markets, with total spend expected to exceed $15 billion this year. Media Partners Asia (MPA) projects content investment to rise from about $14.8 billion in 2025 to $15.1 billion in 2026, increasing further to $15.4 billion by 2031, in a report covering seven countries.
According to both outlets, the growth is linked to shifting budget priorities. They report that streaming and locally produced films account for nearly all incremental new spending, while television budgets are shrinking. The MPA study covers India, Indonesia, South Korea, Malaysia, the Philippines and Thailand, and frames the trend as a broader reallocation of capital toward digital platforms and regional production.
The coverage aligns on the overall spending figure and the main drivers, though the outlets differ slightly in emphasis. One focuses on the market-level impact and the multi-year spending trajectory, while the other highlights the “2026” timing and the role of streaming and local film in attracting investment.
