Nigerian music video director TG Omori says some music videos cost more than $100,000, particularly when productions take place abroad. In interviews reported by multiple outlets, he links the high figures to the expenses involved in overseas filming and full-scale production.
Both sources frame his comments as an explanation for the gap between higher-cost international shoots and lower-cost local Nigerian productions. Legit.ng adds that, even though Nigerian shoots often cost less, they can deliver better financial returns, while also contrasting this with the pressures and stress of producing content “at home.” The Punch similarly focuses on the international cost driver, noting that filming outside Nigeria contributes to larger production budgets.
While the outlets differ slightly in emphasis—one highlighting profitability and stress and the other emphasizing overseas expense—both report the same core message: large budgets are largely tied to where and how productions are carried out, with abroad shoots attracting higher costs.
