AO World completes the acquisition of Jessops, the specialist camera retailer previously owned by Dragons’ Den investor Peter Jones. The online electricals retailer says it has taken ownership of the Jessops business following the completion of the deal.
AO World frames the purchase as part of a wider effort to expand beyond its traditional product categories such as white goods and electronics. Retail Gazette adds that the acquisition is funded from AO World’s existing cash resources and that the company does not disclose the purchase price. The terms described across sources indicate the transaction includes the Jessops business and its remaining operations, though further details were not provided in the excerpts.
The outlets largely align on the key points: the buyer is AO World, the seller is Peter Jones, and the transaction is completed. The emphasis differs slightly, with one outlet highlighting the “flash sale” framing while the other focuses more on the strategic rationale for broadening AO World’s customer appeal.
