A Google study reports that a large majority of Indian auto buyers use AI-enabled experiences as part of their vehicle research and decision-making process. According to the findings, around 93% of buyers turn to AI experiences to learn about cars and make more informed choices.
The research also describes how consumers move across multiple online touchpoints while shortlisting options. Sources say Google platforms play a prominent role in this journey, including AI-influenced search and product research. YouTube is highlighted as a common “virtual showroom,” where prospective buyers view brands and models before they settle on a final purchase. The Hindu adds that the process also involves non-digital elements such as family discussions alongside technology use.
While both outlets emphasize the same overall trend—that AI is increasingly integrated into the auto-buying journey—the coverage differs in emphasis. Times of India focuses more on the percentage of buyers engaging with AI and the use of Google and YouTube platforms, whereas The Hindu broadens the picture to include additional consumer activities, including interpersonal decision-making.
