The NFL fines San Francisco 49ers fullback Kyle Juszczyk nearly $15,000 for a touchdown celebration it says mimicked chugging a beer. Multiple outlets report the fine is $14,926, issued after Juszczyk performed the gesture following a score against the Miami Dolphins in Week 2. The league characterizes the act as an “offensive demonstration.”

Juszczyk disputes the characterization, saying the celebration was tied to his “Juice” nickname rather than drinking. Reports say the 49ers begin or continue an appeal process, with Juszczyk speaking to reporters about what it is like to challenge the penalty. Other coverage highlights reactions from NFL figures and media attention, including public comments and jokes directed at the NFL’s interpretation of the gesture.

Some outlets also note broader cultural and commercial reactions, including a response mentioning Bud Light, which linked the controversy to the “beer” description used by the NFL. Across reports, the dispute centers on whether the end-zone display should be treated as a beer-chug or as a reference to “juice,” and whether the league’s enforcement aligns with how the gesture is understood.