Massachusetts gaming regulators say they are investigating how DraftKings and other licensed sportsbooks use artificial intelligence in customer promotions. The Massachusetts Gaming Commission says it will examine the way AI is deployed in marketing and promotional strategies.
The move follows reporting by The New York Times, which described allegations and questions about whether DraftKings used AI to target gamblers who are losing. In response, the commission says it will evaluate, for each company, how the technology is used and what it is intended to accomplish. Quartz also reports that the review focuses on AI-driven promotional tactics across licensed sportsbooks, not only DraftKings.
While outlets highlight different aspects of the story—one emphasizing the state’s planned review and another referencing the trigger from prior reporting—they align on the same core development: Massachusetts regulators are assessing the role of AI in gambling promotions and related targeting practices.
