BrewDog founder James Watt says he plans to launch a new beer brand and to give shares in that business to investors from the original “Equity for Punks” scheme. Multiple reports state that the shares are intended for those who backed the earlier campaign, and that the offer is being positioned as a way to include the original community of investors in the next venture.
The new beer brand is reported to be called “Second Best.” The coverage describes the move as part of a wider plan for a separate beer business under Watt’s direction, rather than changes to BrewDog’s existing brand portfolio. The BBC reports that Watt’s plan includes distributing shares to the old Equity for Punks investors, while The Scotsman adds that the company will offer free shares to those original backers.
The articles do not detail terms of valuation, exact share allocations, or timing beyond Watt’s intention to launch the new brand and make the share offer to the earlier investors.
