Nationwide reports that around 10% of people may trust a caller who claims to be from a bank if the caller sounds professional. The warning is part of broader efforts to highlight the risk of telephone impersonation scams.

Nationwide’s data indicates that losses from impersonation scams average nearly £2,200 per victim. The figure is presented as evidence of the potential financial impact when people fall for convincing fraud calls. The Belfast Telegraph and The Independent both focus on the same overall findings: a portion of the public may be persuaded by perceived professionalism, and impersonation scams can lead to substantial losses.

While both outlets emphasize the public trust risk, they rely on the bank’s research and framing rather than introducing differing figures or separate incident reports. The shared angle is prevention-oriented, pointing readers to treat unexpected “bank” calls with caution and to verify identity through official channels.