e.l.f. Cosmetics releases its second original music compilation album, “Mirror Mix,” presented as part of the brand’s effort to support and “empower the next generation” of musicians. The album is released through e.l.f Made, the company’s entertainment arm, and is produced by Michelle Bell, founder of Geo Massive. The release is accompanied by a brand-led rollout with partnerships mentioned by outlets.
Rolling Stone describes “Mirror Mix” as the product of an intensive, three-day studio process that brings together multiple songwriters, producers, creators, and collaborators. The publication says the project involves 50 contributors and spans several genres, including pop, R&B, Latin, and rock, highlighting a range of rising talent. Retail Gazette similarly frames the album as an original compilation project tied to the brand’s entertainment strategy, but focuses more on the production and announcement details.
Across the coverage, both outlets agree the album is original to e.l.f. Cosmetics, uses its entertainment division for distribution, and spotlights emerging artists through a collaborative, multi-genre format.
