B&M is selling a low-cost gadget advertised as helping people keep individual rooms warm without turning on their central heating. The product is described as being usable for about 10p at a time, positioned as a way to manage energy costs during colder autumn and winter conditions.

Both outlets frame the device as an affordable alternative for household heating needs. They say it can be used to target warmth in specific rooms rather than heating an entire home through the central heating system. The coverage emphasizes budget-friendliness and practical use during cold weather, though it does not provide detailed performance comparisons, technical specifications, or independent testing results. Instead, the reporting focuses on the retailer’s marketing message and the potential cost-saving appeal for consumers seeking to heat spaces without switching on central heating.