Spotify announces a partnership with Paramount for the 2026 MTV Video Music Awards. Spotify is named the official music and video partner, and the event is scheduled to air on September 27.
Paramount says the collaboration is intended to extend the show’s reach beyond the live broadcast. Paramount executive Lee Sears comments that Spotify is positioned to help broaden the event’s audience.
Billboard and Forbes both report the same core details: Spotify’s role as official music and video partner, Paramount’s involvement as the awards’ organizer, and the 2026 VMAs air date. The outlets focus more on the partnership’s purpose and implications than on operational details, such as specific promotional deliverables or content plans.
