A chole bhature restaurant in Mumbai’s Chembur, Delhi Se, was close to shutting down after accumulating about ₹18 lakh in debt and seeing low sales. Reports say the eatery received renewed attention after comedian Abhishek Upmanyu recommended it, followed by social media attention linked to Anushka Sharma’s Instagram post.
Multiple outlets describe a sharp jump in customer turnout and sales after the endorsements. One report says Anushka’s order—described as chole bhature prepared for Virat Kohli—further increased demand. As visits rise, the restaurant expands, moving from one outlet to four outlets, and monthly revenue increases dramatically. Times of India reports monthly revenue growing from roughly ₹1–1.5 lakh to nearly ₹2 crore. NDTV similarly credits the sequence of recommendations and social media promotion for changing the restaurant’s prospects.
While both accounts agree on the central figures and the turnaround, they differ slightly in the emphasis and figures provided, with NDTV focusing more on the debt-to-sales change and the role of Anushka’s post, and Times of India detailing the expansion and the reported revenue jump.
