Prime Minister Narendra Modi renews his appeal for people to limit non-essential gold purchases, asking them to buy only when necessary. The latest remarks come after similar guidance earlier in the year.
According to reports, Modi initially urged Indians in May to postpone non-essential gold buying for a year, citing the need to conserve foreign exchange amid economic pressures linked to the fallout of the Iran war conflict. In September, he reiterated the message, again encouraging restraint rather than broad purchasing.
Outlets frame the guidance as part of a broader push to manage demand for imported gold and protect foreign exchange reserves. Some coverage highlights the timing around festivals, suggesting that celebrations could put the public message to the test as spending traditionally increases during that period. Other reporting focuses more on the policy rationale—reducing strain on foreign currency resources—while acknowledging that public compliance may vary.
