Filmmaker Kane Parsons says his $400 million global hit *Backrooms* is marketed as horror but should be understood more broadly. Speaking at the Zurich Summit, Parsons discusses how the film—starring Chiwetel Ejiofor and built around an endless maze concept—reached major audiences while being labeled “horror” in promotional materials.
Both outlets report that Parsons links the film’s origins to a YouTube series and internet folklore, including “creepypasta” style storytelling that circulates online. While noting that the film is “invariably” and “understandably” billed as horror, he distances himself from the genre label and says he does not view the project as a horror production. The outlets also indicate Parsons uses the discussion to address his creative direction going forward, expressing interest in more autonomy over his next work.
Overall, the coverage aligns on the film’s commercial success, its internet-rooted inspiration, and Parsons’ public clarification of how he conceptualizes the film relative to the horror moniker.
