Amanda Holden reportedly files paperwork to trademark her name as she plans to launch a beauty-related business. The reports say she submits an application to the UK Intellectual Property Office, with the intention of using her name on beauty products and a website.

Both accounts describe the same basic development and do not provide additional details such as the specific classes of goods or the status of the application. Neither source confirms whether approval has been granted or whether any products have already been announced. The coverage frames the trademark filing as part of broader plans for a beauty venture, but it does not elaborate on business partners, timelines, or the scale of the planned operation.